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Are We Doing Enough to Modernize the Power Sports Aftermarket?
The power sports aftermarket is a vibrant and essential segment of the automotive ecosystem, catering to vehicles like ATVs, snowmobiles, motorcycles, and performance UTVs.
As outdoor recreation grows in popularity, riders are increasingly seeking upgraded parts and accessories to enhance performance, safety, and personalization. But with evolving rider expectations, the question remains—are we keeping up?
The aftermarket today is shaped by trends like smart connectivity, electric vehicle upgrades, and lightweight components. Consumers are no longer satisfied with standard replacement parts—they demand innovation. From GPS-integrated dashboards to LED lighting kits and advanced suspension systems, riders want more power, style, and control.
However, challenges like inconsistent regulation, limited availability of high-tech aftermarket parts, and lack of standardization still linger. Local suppliers may struggle to keep up with global brands offering cutting-edge solutions.
Collaboration between OEMs and aftermarket manufacturers can bridge the gap. Training workshops, better distribution networks, and smarter e-commerce platforms are…